Understanding Web Psychology to Maximize Conversion Rates
Posted on: December 5, 2013 | By: WebLight
Web psychology holds special significance for online marketers who utilize all their energies in understanding techniques that will make their efforts at marketing more efficient. Understanding the behavior of the users and then directing marketing efforts towards them through different mediums like social media and advertising to convert them into valuable and lifelong customers, is all a part of web psychology and it’s utilization. An understanding of web psychology can help marketers improve their efforts at converting audiences and users into potential customers.
Nathalie Nahai, a web psychologist, highlights the golden rule of understanding web psychology and the three secrets to online success. The golden rule of the understanding of web psychology involves three steps. The first one is to research and know your audience. You have to know who they are and what their preferences are. Use of questionnaires and quantitative research is the best way to do that. The second step involves taking the research and then testing the resulting hypothesis. If your results associate certain traits associated with a certain group of people, then they are bound to like certain products based on these preferences. Test products based on this hypothesis and analyze performance or conversion rates. Finally, analyze your results and evolve your efforts and products accordingly as well as complement it with further research if need be.
Nahai outlines three necessary steps to achieving online success as an online marketer. The first step is knowing your target audience, who you are selling to. Understand your target audience, their needs, preferences, their need to be online, what they need and why they need it, and their cultural obligations and reservations. Also know the gender, age group, and personality that you are targeting for your product.
The second step is to persuasively communicate your ideas. Build trust and let the consumer know that you have a connection. Show the consumer that you care and that you will not trick them. Use all the elements of your website and your campaign to communicate this message with images, wording, colors and themes. Finally, sell with integrity. Do not be manipulative and nudge them towards doing what you want. Be honest and build a reputation for yourself.
In conclusion, understanding web psychology can be the tipping point between your online marketing techniques and conversions. If you would like to find out more about the online services that we offer, please click here or call us at 305-894-6287.