As human beings we often tend to overcomplicate our issues. When faced with a task of unknown difficulty, it is basic human nature to panic and assume or expect the worst. This is especially common in situations that require complex technical knowledge, like web design.
It is not uncommon for business owners with no technical background to feel intimidated by the thought of building a web site for a new venture, and easy to expect the level of effort to be huge. Many entrepreneurs assume that building a web presence should be complicated and expensive. This is not the case. In fact, most small business owners can and should be able to get away with using a web site template to build their site. There is no need to take the path of most resistance or to reinvent the wheel.
Web Site Templates
Web site templates have come a long way since the days of GeoCities (us 90s kids will know what I’m talking about!). The quality and quantity of web site templates floating around the web, at a minimal cost (usually ~$60), has increased drastically in the past few years, and web templates have become a lot more accessible and simple to set up. This greatly decreases the cost and level of effort necessary to get your web presence up and running. There is no need to spend weeks going back and forth with a designer to design something from scratch, then months waiting for a developer to make that design come to life. With premium, responsive web templates, any entrepreneur can get their corporate web presence established in a matter of hours. With marketplaces like ThemeForest, anyone can purchase a web template.
Naturally, all businesses are different, with distinct needs and requirements. When using a web template, you will inevitably need to make certain customizations to your template. You will still have to find a great web designer/developer who can manipulate the template for you and get it customized to fit your specific business needs. This however, is a lot more cost effective than hiring a developer to build something from scratch, as you will only be responsible for the labor required by your developer to make the customizations, which is significantly less than if you were building a web site from scratch.
It is also important to be able to manage your content, that is, have the ability to login to an admin panel and be able to upload, maintain and manipulate your web site’s content easily and efficiently, without the need for a web developer. This is why it is important to have a robust content management system.
A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. CMSes are typically used for enterprise content management (ECM) and web content management (WCM).
It is basically just a system for your web site that allows you to edit content easily. The most popular CMS today is WordPress, which powers about 30% of the internet’s web sites. WordPress is completely free and Open Source, which means that the codebase is public information, available for anyone to use and build upon.
With WordPress as your backbone, and a premium, responsive web site template as your face, there is nothing that stands in your way between you and reaching your target customer base online. Get started today!