If you have a web site (or have been to a web site recently), you may have seen or heard of this thing called SSL. Very often, when you hit a web site that does not have SSL installed, you will get a very abrupt and invasive warning from your browser indicating that you are about to navigate a web site that is “not secure.” It is also very common on web sites that sell stuff (i.e. eCommerce sites), which are processing credit card information via the web.
What is SSL?
SSL, which stands for Secure Sockets Layer, is essentially a way of communicating through the internet using a certain level of encryption that makes your connection less vulnerable to attacks by third parties (i.e. hackers). SSL will encrypt anything you send back and forth between the server that is hosting the site you are browsing and your device. It is essentially the safest way to browse the web.
Why Do You Need It?
Well, aside from it being better for you to browse on a secure server, web sites nowadays are basically forced to install SSL because if not, Google and a lot of other major search engines will penalize them and reduce their visibility within the search results. If you are a business that relies heavily on generating leads through search engine traffic, you definitely want to make sure your web site has SSL installed.
If you own a web site that is processing credit card data, you definitely want to make sure your site is secure. If not, you run the risk of your customers having their credit card information stolen while making a transaction on your site. This could severely impact your reputation as an online retailer and lead to legal issues, since you are potentially liable for any “fowl play” that occurs while on your site.
How Do I Know if My Site is Secure?
If you are browsing a web site and are unsure if it is secure, take a look at the address bar on your browser. If the site is in fact secure, you will see a little “lock” icon on the address bar. The web address will have an ‘s’ in the http:// indicating that it is running on the “secure” http protocol.
How Do I Get SSL on My Web Site?
SSL can be purchased here for $69.99 per year, with free installation/maintenance. If your web site is not secure, give us a call at (305) 799-8873. Don’t lose anymore business from something so simple.